SickKids Hospital | One Million Strong
Bravery Beads are not given away.
They are not rewards, incentives, or pick-me-ups. They are not the lollipop after a needle, not the band-aid on a boo-boo. They are badges of honour, earned with every admission, poke, scan, surgery.
They are symbols of strength. Of every obstacle overcome. Over 1 million SickKids patients have earned over 1 million Bravery Beads.
-
Agency: Cossette
Creative Director: Jake Bundock
Sr. Copywriter: Kay Benedek
Co-Directors: Brent Foster and Mark Zibert
Co-DPs: Eric Kaskens and Mark Zibert
1st AD: Eric Kaskens
Producers: Rita Popielak and Simon Dragland
Production Co-Ordinator: Chelsea Strachan
Shadow PM: Brady MacIsaac
Phantom Tech: Trevor Lawley
1st AC: Brandon Vieira
2nd AC: Chris Mierzwinski
Gaffer: Sam Lebel-Wong
Key Grip: Cliff Ramnauth
Production Designer: Jay Pooley
Prop Master: Tony Massy
Stylist: Kate Day
Unit Manager: Chuck MacIntosh
-
VFX: The Vanity Sean Cochrane
Editor: Raj Ramnauth
Married to Giants
Music: Heart Shaped Box | Nirvana
Music Arrangement: Mark Rajaković
Audio Producer: Nicole Rajaković
Sound Design and Mix: Vlad Nikolić
Mixed at Signal
Colourist: Wade Odlum, Alter Ego